OTT Services and the Rise of Free Streaming

Recently, OTT services have become extremely popular with many viewers.

Since the COVID-19 outbreak, staying at home has increased, boosting the need for OTT services.

OTT platforms offer multiple contents via the internet.

Netflix, Watcha, and TVING are well-known examples.

Unlike traditional cable TV, users can choose what they want to watch at any time.

OTT’s popularity comes from several factors.

It allows people to enjoy different genres from a single service.

Users can pick movies, dramas, or shows according to their interests.

Another benefit is its lower cost compared to classic TV services.

Being able to stream anywhere using mobile devices is also attractive.

As OTT prices continue to rise, users are becoming more cost-conscious.

Therefore, many viewers are turning to free streaming platforms.

Ad-supported free streaming allows users to enjoy Free streaming content without paying.

It is appealing to people sensitive to expenses.

FAST platforms are emerging as a new type of free streaming model.

An example is KT’s “Gi Live,” which attracted many users.

As the traditional market slows, FAST is becoming a new profit model.

The main benefit of free platforms is zero subscription fees.

It allows access to many contents, increasing selection options.

However, users must watch advertisements, which can be inconvenient.

Some free services may offer lower-quality content.

OTT and free platforms are expected to grow further.

Advertising-supported services will likely attract more viewers.

Cost-free entertainment remains attractive to users.

I believe harmony between paid and free services is essential.

Using both strengths together gives consumers more satisfaction.

Upcoming changes in OTT and free streaming are highly anticipated.

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